My Approach To Marketing Is Defined by Values
We live in a world of mass marketing messaging. Consumers and customers are accustom to tuning out messaging that apears cooporate and scripted. Choosing authenticity means setting realistic expectations and making meaningful connections with customers.
One of the best ways to establish your creditbility and a meaningful connection to customers is to teach and empower them in your field. Not only does this position you as an expert, but it builds confidence and comfrot for the consumer.
To often in marketing, people impersonate good marketing. We do it because it is what everyone else is doing. Quality, effective marketing attempts to meet needs & solve problems. Every choice should have a purpose & solve a well defined problem.