About Me

Who is this guy?

My name is Adam White. I have been doing graphic design and web software development for the last 20+ years. In the summer of 2019, I began the company NXiL MEDiA LLC. NXiL has been my internet handle since my college days in the early 2000s. If you are wondering how to pronounce it, you can just say it like “pixel” but “nixel”, although originally the term N.X.i.L. was meant to be read as an abbreviation to sound like “in exile”. It means that I am set apart. Different than the crowd. I hope my customers and clients can recognize that. When many companies are focused on scale and automation of support, I want to provide a premium, team-based approach to helping customers achieve their goals.

Go ahead and stalk me on social media:

Be warned: I'm not a huge fan of most social media companies and what they are doing to society. If you attempt to contact me on social media, it may be a while before I take notice. The best way to contact me is via email, text or phone call.

My Addiction To Problem Solving

Something I have learned about myself over the course of my life is that I love challenges. I was diagnosed as a young boy with attention deficit hyperactivity disorder. I don't think they even call it that any longer. I was never medicated, instead I learned to adjust my lifestyle around my less than normal brain function. What I have learned about myself is that my brain really enjoys working on a variety of challenges.

Over the course of my career, I have intentionally pursued a variety of technological rabit holes. In my pursuit of a dopamine rush I have developed of love of continued learning. In my business I try to apply my rather diverse skillset to be a resource to my clients in solving dynamic problems in design, communication, and software development.

What I'm Up To Currently

I need to get out this weekend. I have been in cave mode most of the week.

Friday 16th of September 2022 @ 7:34 pm

Facebook asked me to take a survey about their platform and Meta. I held nothing back. Not a fan.

Monday 12th of September 2022 @ 5:54 am

I find that the more time passes between projects in my life the more impressed I am with my creations. Like the in… twitter.com/i/web/status/1…

Monday 8th of August 2022 @ 2:52 pm

Taking The First Step

The first step to finding solutions is to fully define the problem. The best way to get that flushed out is through dialog. Your first consultation is free because this part of the process is so important. Reach out and let's start a dialog.

My Approach To Marketing Is Defined by Values

Always Choose

Authenticity

We live in a world of mass marketing messaging. Consumers and customers are accustom to tuning out messaging that apears cooporate and scripted. Choosing authenticity means setting realistic expectations and making meaningful connections with customers.

Communicate As To

Inform & Empower

One of the best ways to establish your creditbility and a meaningful connection to customers is to teach and empower them in your field. Not only does this position you as an expert, but it builds confidence and comfrot for the consumer.

Act With

Purpose

To often in marketing, people impersonate good marketing. We do it because it is what everyone else is doing. Quality, effective marketing attempts to meet needs & solve problems. Every choice should have a purpose & solve a well defined problem.